As an influencer, Janita Autio provides personal and life-affirming content to her more than 50 000 Instagram followers every day. She has a unique ability to get inspired by life, brands and phenomena and produce inspiring content that speaks to her target audience. Autio’s partners include major Finnish and international brands such as IKEA, Zalando, Finnair, Ruisrock, essie, Canon, Kiehl’s, MTV, Jenkki and Marimekko.

She has also been the face of several brands.