As an influencer, Janita Autio offers personal and cheerful content to her more than 50,000 Instagram followers every day. She has a unique ability to get excited about life, brands and phenomena and use them to produce content that inspires her followers and appeals to her target group. Autio’s clients include major Finnish and international brands, such as IKEA, Finnair, essie, Kiehl’s and Marimekko. She has also been the face of several brands. Janita was named Instagram Influencer of the Year at the 2022 Tubecon Awards.